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Mobile marketing is best used as part of an integrated marketing campaign. There are numerous ways to integrate mobile marketing with other marketing programs and offers. Here are some ideas:

• Outdoor marketing: Billboards, transit and point-of-purchases displays (POP) are ideal mediums to use when building a mobile marketing program from scratch. Use these mediums to offer discounts and coupons in exchange for response, or ask customers to vote, join or update their subscription to a list.

• Broadcast marketing: Promote your mobile marketing program on TV and radio commercials as a method of response or as a way for customers to interact with your company/brand.

• On-package marketing: Print a code on your product packaging as a way for your customers to enter a sweepstakes or to interact with the brand.

• Promotions, sweepstakes and contests: your mobile marketing program can be incorporated in the associated print advertising, broadcast spots and/or outbound telemarketing as a way to extend the reach of the offers.

• Email marketing: the promotion of your mobile marketing program can be especially effective via email marketing, especially if you have an opportunity to share news or updates on content, upcoming Webinars or podcasts within your email messages.

• In-Venue: Mobile marketing can be promoted during a live event to generate fan interaction, info or trivia, future ticket sales, discounts on concessions, souvenirs or other items available on-site. You can also use mobile marketing to promote booth traffic or to generate response at a trade show, event or conference.

• On your website: Use a banner to promote special offers or exclusive content for mobile subscribers. The banner might appear on high traffic areas such as your.

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