As smartphones grow in popularity and application stores become the focus for several players in the value chain, more consumers will experiment with application downloads. Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013. Consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide. Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users...
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