OBAD

Software of technical administration to manage and update mobile app’s content.

(Content Management System) software that allows management of app's content for several administrators.

Program that provides special offers, attractive joint promotions and a value/percentage discounts. The m-couponing allows mobile users to receive electronic coupons anywhere and any time on their cell phone and to burn them immediately at the point of sale.

Customer Relationship Management is the information you have collected about your customers and the way you use that information to provide better, individualized service in order to keep them loyal.

An action which refers to the process of data transfer from server or host computer to mobile device .

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behaviour. It’s more specifically loyalty card, reward card, points card, advantage or club card … However, the m-loyalty is the way that these marketing tools are dematerialized on cell phone in order to create an interactive relationship between the brand & consumers.

Environment where users, brands/retailers & mobile universe are in permanent interaction.

Platform that enables the relationship between the product/service provider (brands, retailers) and its customers (consumers, companies) using company’s CRM software & consumers cell phones.

Information that consists of any combination of text, graphics, audio, video and animation, which is more storage and bandwidth intensive than ordinary text.

Short-codes are special telephone numbers (significantly shorter than full telephone numbers) which are used as response devices for mobile marketing programs. If short codes are customized, say to spell out an alpha word like “OFFER”, they are called vanity codes.

A smartphone is a mobile phone with PC-like functionality which offers advanced features like email, internet, video & MP3 reader capabilities. Smartphones run a complete operating system providing a standardized interface for application development.