OBAD mobile Marketing and its co-founders Alain Dolium (CEO) and Olivier Billerey (CFO) were recognized by the MOBIP Investment Forum Award among the most promising technology companies from the mobile services sector. The company was selected to share its fresh perspective on the future of the industry before an experienced group of Venture Capitalists and Business Angels at the two-day MOBIP event in Valencia the 10 & 11 of June, 2010.
The aim of the successful Partnership and Investment Forum has been to foster the competitiveness of high-growth ventures in the mobile services sector and to strengthen their opportunities for market access both within Europe and in wider international markets.
The MOBIP Investment Forum Award measures company’s performance based on seven key indicators such as business potential, team experience, product/technology merit, competitive position, investment interest, etc… The award validates OBAD’s ongoing commitment to be a leading player in the mobile marketing area, supported by its co-founders’ experience and background. 'This prestigious award demonstrates the huge progress in our marketing strategy and positioning’ said Alain Dolium, OBAD’s PDG and co-founder 'We have always focused on giving our customers true value and return to their investment in the technology that we supply.’
Since its creation in 2005 OBAD improves its technological efforts in the marketing experience and customer relationship. The company created a new concept of mobile loyalty platform for retail brands which success has been led by recent launching of its mobile software as a service (SaaS) licensed packaged offer of mobile couponing. The OBAD SaaS of m-loyalty/m-couponing includes a user friendly and intuitive interface for creation, broadcast and management of mobile loyalty and couponing campaigns compatible with 98% of handsets on the market. Thus, retail brands can offer paperless coupons on mobile displays so consumers can easily burn at the point of sale. The coupon amount is automatically and instantly deducted from the bill and the savings are printed on the receipt. All the process is fast & easy for both customers & retail brand, and provides real-time measurement of promotional efforts. For more information contact our office in Paris.
