OBAD’s CEO Alain Dolium will be speaking at the upcoming London Marketing Week Live in Olympia on June 29 & 30, 2010. The OBAD’s conference will provide an overview of mobile couponing and loyalty system models and offer guidance on how brands and retailers can best leverage them to drive efficient direct marketing campaigns.
The conference session will be held on the second day of the In-store Show, the leading annual event for the retail marketing industry joined by three other marketing exhibitions focusing on online marketing, data marketing and market research. Exhibiting at the show OBAD Mobile Marketing will be demonstrating its solutions highlighting OBAD’s innovative SaaS platform of m-couponing : a direct, personalized and interactive link between brands and consumers that can be run on 98% of handsets without any constraints (carriers, networks, and OS).
As Mr Dolium noted: ‘The recent launching of OBAD’s m-Couponing SaaS offer is the greater success for our company during the year. We were able to do a live demo to key decision makers in retail industry, some of whom have already implemented our solutions’. According to OBAD’s CEO, the show is an excellent opportunity for visitors to spend some time interacting with OBAD’s m-couponing interface providing the best way to evaluate its benefits for both brands and consumers.
To find out more about or to register for the conference please visit the official site of the Show.
